SCALING OVII THROUGH CRO & Offer STRATEGY
Driving +143% sales growth by optimizing conversion, refining offer strategy, and building a mobile-first user experience.
The Challenge
Ovii had strong product-market fit, but demand was growing faster than the existing site experience could fully capture. The biggest opportunities were on mobile and among new visitors, where friction in key moments and limiting conversion at scale.
The OPPORTUNITY
The opportunity was to enhance the on-site experience and improve conversion efficiency—particularly across mobile and new users. By optimizing key touchpoints and refining offer strategy, the goal was to drive meaningful gains in conversion, engagement and revenue.
The collaboration between Kindred and Ovii drove significant gains across conversion and revenue, fueled by a high-performing mobile experience and a more effective offer strategy.
THE RESULTS
+115%
Conversion Rate
+143%
Total Sales
+273%
Add-to-Cart Rate
OUR APPROACH
Conversion Strategy & Funnel Optimization
Led full-funnel CRO focused on new user and mobile conversion. Addressed key conversion blockers, optimized checkout flow, and implemented best practices. Supported by ongoing A/B testing, these improvements drove gains in CVR and overall revenue efficiency.
Offer Strategy Optimization
Optimized Ovii’s offer strategy to better align with customer behavior and business goals. Implemented and tested new offer structures to fuel new customer acquisition, resulting in higher conversion & AOV.
Prioritized mobile as the primary growth lever, implementing foundational improvements across the product page and core user journeys. Enhancements to mobile UX drove a +112% increase in mobile conversion performance.
Mobile-First Experience Optimization
Supported the launch of a new product category with a full PDP redesign and targeted on-site optimizations. Improved how the product’s value was translated to better convert new users, driving stronger engagement and conversion at the point of purchase.
Product Launch & PDP Optimization
INCREASING CONVERSION Through Strategic Offer Testing
A key growth lever was the systematic optimization of Ovii's offer strategy. Iterative testing of new offer structures drove:
+25% Conversion Rate
+11% Average Order Value
+40% Revenue Per Visitor
Seasonal offer initiatives further supported adoption, fueling both immediate revenue gains and long-term customer value.
IN THEIR WORDS
“Bre was an exceptional partner to collaborate with. From day one, she had a clear, strategic understanding of exactly how to improve our conversion rate and where the real opportunities were. Her recommendations were thoughtful, data driven, and immediately actionable, which made a tangible impact on our CVR.
Beyond her expertise, Bre was incredibly organized, proactive, and genuinely pleasant to work with. She communicated clearly, stayed on top of details, and made even complex initiatives feel manageable and aligned. Working with her felt seamless and collaborative rather than transactional.
Bre brings a rare mix of strategic insight and executional excellence, and I would gladly work with her again. Any team or brand partnering with her is in very good hands.”
— Mike Thompson, COO