scaling ovii through Subscription Strategy & Conversion Optimization
Driving +140% revenue growth by transforming site experience, improving conversion efficiency, and unlocking scalable DTC performance.
The Challenge
Ovii had strong product-market fit and growing demand, but the site foundation was not fully optimized to convert that traffic efficiently. Clear gaps existed across mobile, product pages, and subscription positioning—creating friction in key moments and limiting conversion at scale.
The OPPORTUNITY
The opportunity was to enhance the on-site experience and improve conversion efficiency—particularly across mobile and new users. By optimizing key touchpoints and refining offer strategy, the goal was to drive meaningful gains in conversion, engagement and revenue.
THE RESULTS
The collaboration between Kindred and Ovii drove significant gains across conversion and revenue, fueled by a high-performing mobile experience and a more effective offer strategy.
+115%
Conversion Rate
+143%
Total Sales
+273%
Add-to-Cart Rate
OUR APPROACH
Conversion Strategy & Funnel Optimization
Led full-funnel CRO focused on improving new user and mobile conversion. Addressed critical conversion blockers, optimized the entire checkout flow, and implemented best practices. Supported by ongoing A/B testing, these improvements drove meaningful gains in CVR and overall revenue efficiency
Subscription & Offer Strategy Optimization
Optimized Ovii’s subscription model to better align with customer behavior and business goals. Incepted and tested new offer structures, including first-time discounts and gift-with-purchase offers, to drive adoption of the 3-month subscription, resulting in higher conversion & AOV.
Prioritized mobile as the primary growth lever, implementing foundational improvements across the product page and core user journeys. Enhancements to mobile UX drove a +112% increase in mobile conversion performance.
Mobile-First Experience Optimization
Oversaw the launch of Ovii’s Tropical flavor, now their core revenue driver, supported by a full PDP overhaul and on-site optimization. Improved how the product’s value was communicated to better convert new users, driving stronger engagement and conversion at the point of purchase.
Tropical Product Launch
INCREASING CONVERSION Through Strategic Offer Testing
A key growth lever was the evolution of Ovii’s subscription strategy. By testing a more steeper first-time discount paired with a reduced ongoing discount, the model drove:
+25% CVR
+11% AOV
+40% RPV
Additionally, introducing a gift-with-purchase offer during the holiday period drove improved adoption of Tropical and 3-month subscriptions, fueling both immediate revenue gains and long-term customer value.
IN THEIR WORDS
“Bre was an exceptional partner to collaborate with. From day one, she had a clear, strategic understanding of exactly how to improve our conversion rate and where the real opportunities were. Her recommendations were thoughtful, data driven, and immediately actionable, which made a tangible impact on our CVR.
Beyond her expertise, Bre was incredibly organized, proactive, and genuinely pleasant to work with. She communicated clearly, stayed on top of details, and made even complex initiatives feel manageable and aligned. Working with her felt seamless and collaborative rather than transactional.
Bre brings a rare mix of strategic insight and executional excellence, and I would gladly work with her again. Any team or brand partnering with her is in very good hands.”
— Mike Thompson, COO