Scaling IDA Sports THROUGH CRO & UX Optimization
Driving +140% revenue growth by transforming site experience, improving conversion efficiency, and unlocking scalable DTC performance.
The Challenge
IDA Sports had strong product-market fit and growing demand, but the digital experience wasn’t fully capturing that intent. Opportunities existed across the funnel—from product discovery to checkout—to reduce friction, improve engagement, and convert traffic more efficiently.
The OPPORTUNITY
The opportunity was to translate demand into scalable growth by improving how users discovered, engaged with, and converted on-site. By optimizing the end-to-end experience, the goal was to increase conversion efficiency while unlocking greater value from existing traffic.
THE RESULTS
The collaboration between Kindred and IDA Sports resulted in material improvements across the funnel—with gains in conversion, revenue, and overall site performance.
+140%
Total Sales
+28%
Conversion Rate
+143%
Add-to-Cart Rate
OUR APPROACH
Conversion Strategy & Funnel Optimization
Spearheaded full-funnel CRO strategy focused on converting new users and mobile traffic more efficiently. Implemented high-impact conversion opportunities, while running continuous A/B tests to refine performance. Cart enhancements, optimized search UX, and homepage & product page enhancements played a key role +28% CVR gains.
Product Discovery & AI-Powered Personalization
Key optimizations were made to how customers discover and engage with products across the site. Enhanced navigation, AI-powered product recommendations, strategic cross-sells, and personalized bundling improved product visibility & engagement, translating to +143% ATC rate.
The on-site experience was reimagined to better reflect the premium positioning of the brand while improving usability. A targeted UX/UI refresh enhanced visual hierarchy and brand expression ahead of a key product launch. The result was a more intuitive, cohesive, and elevated experience that made it easier for customers to engage, explore, and convert.
User Experience Transformation
Developed and launched high-converting landing pages to maximize paid media efforts and support key campaigns like the IDA x Guinness activation and IDA Helia launch, with a focus on new user acquisition.
Campaign & Landing Page Strategy
IN THEIR WORDS
“Working with Bre and Kindred Conversion is an absolute pleasure and has been incredibly impactful for our business at IDA Sports. We have seen every metric go up — conversion, AOV, engagement — across our eCommerce business, and Bre consistently supersedes expectations, like lending a hand to develop detailed reporting for executive presentations.
Bre works with enthusiasm and commitment that is hard to rival. She leads dynamically and consistently – every weekly meeting has a standard flow resulting in effective communication, consistent output and clear KPI tracking and record-keeping. She is outstanding to work with.”
— Rachel LaSala, COO