Scaling IDA Sports THROUGH CRO & UX Optimization
Driving +140% revenue growth by transforming site experience, improving conversion efficiency, and unlocking scalable DTC performance.
The Challenge
IDA Sports had strong product-market fit and growing demand, but the digital experience wasn’t fully capturing that intent. Opportunities existed across the funnel—from product discovery to checkout—to reduce friction, improve engagement, and convert increased traffic more efficiently.
The SOLUTION
IDA Sports had strong product-market fit and growing demand, but the digital experience wasn’t fully capturing that intent. Opportunities existed across the funnel—from product discovery to checkout—to reduce friction, improve engagement, and convert increased traffic more efficiently.
THE RESULTS
The collaboration between Floral Street and Monark & Co. led to strong performance at launch in the US as well as significant improvements to their existing UK business.
+28%
Conversion Rate
+140%
Total Sales
+143%
Add-to-Cart Rate
+30%
Mobile Conversion
OUR APPROACH
Spearheaded full-funnel CRO strategy focused on converting new users and mobile traffic more efficiently. Implemented high-impact conversion opportunities, while running continuous A/B tests to refine performance. Cart enhancements, homepage & product page optimizations, and post-purchase offers played a key role +28% conversion gains.
Conversion Strategy & Funnel Optimization
Key enhancements were made to how customers discover and engage with products across the site, resulting in a +143% ATC rate. including the implementation of optimized search, expanded and tested navigation structures, and strategic product merchandising across key touchpoints. Cross-sell and bundling tactics were integrated to fuel AOV, while improving overall product discovery and engagement.
Product Discovery & AI-Integration
The on-site experience was reimagined to better reflect the premium positioning of the brand while improving usability. A targeted UX/UI refresh enhanced visual hierarchy and brand expression ahead of a key product launch. The result was a more intuitive, cohesive, and elevated experience that made it easier for customers to engage, explore, and convert.
User Experience Transformation
Advanced personalization strategies were deployed to create a more tailored shopping experience while increasing revenue per user. AI-driven product recommendations, dynamic cart experiences, and post-purchase offers were implemented to surface relevant products at the right moments. These systems not only improved conversion and AOV, but also established a scalable foundation for ongoing growth.
Landing P